The CUPRA Tavascan is the first hero of a new era for the challenger brand, derived directly from the Tavascan showcar unveiled at the Frankfurt Motor Show in 2019.
Presented as “the brand’s dream”, it brought the disruptive and unique vision of their all-electric future to the market.
The CUPRA Tavascan takes the brand’s electrification journey in a new direction.
To create emotional vehicles that break conventional rules and deliver for a new generation of car lovers.
The CUPRA Tavascan brings together a fully electric SUV coupe that merges desirability and instantaneous performance.
The SUV coupe embodies CUPRA’s electrified vision while remaining faithful to the 2019 concept car.
The CUPRA Tavascan marks a major step for the electrification of the brand. It adds to the brand’s increasing electrified line-up, joining the all-electric CUPRA Born.
By 2025 Tavascan will bring Cupra into a new era, with new electrified models – CUPRA Terramar, CUPRA UrbanRebel, as well as the Born.
Designed and developed in Barcelona, the CUPRA Tavascan will be produced at the Volkswagen Group’s state of the art Anhui factory and innovation hub in China.
Expect a 2024 launched, with a yearly target of more than 70,000 cars sold.
“There are so many purely rational electric cars coming to the market. That’s not what CUPRA is about”